CASE STUDY

As The Bean's email and instagram marketing agency, we understand the growing demand for healthy options in the market. With the increasing popularity of smoothies, we are keen to explore the effectiveness of digital and print marketing for the smoothie business.

Email marketing is an affordable way to reach out to customers and promote smoothies. We collect email addresses from customers and send out regular newsletters and promotional emails. This method is effective in keeping our brand top of mind and promoting special offers or discounts.

We have also taken the Bean's Instagram page to a new level by creating a brand identify that customers will associate with The Bean's welcoming atmosphere. We took over the account on April 1, 2023 and have quickly achieved a few records for the account with increased engagement.

We were also able to demonstrate our photography and graphic design expertise. The pictures below were taken by our team in a studio using The Bean's smoothie ingredients.

In conclusion, we have found that both digital and print marketing can be effective in promoting smoothies. Social media marketing, email marketing, and SEO are effective methods for promoting smoothies online, while flyers, posters, and brochures can be used to promote smoothies and encourage customers to try them locally. The most effective marketing strategy will depend on our target audience, budget, and marketing goals.