CASE STUDY

Our idea for an email marketing campaign for Serhant's new listing was to have a clean and modern layout that allows the property photos to be the focal point. The email was divided into sections, with each section highlighting a different aspect of the property. The layout is optimized for mobile devices, as many recipients will be viewing the email on their smartphones.

The color palette for this email marketing campaign is Black, White, Charcoal and Mauve. These colors evoke a sense of luxury and sophistication, and are commonly used in high-end real estate marketing.

The typography for this email marketing campaign is Zapf and Roboto. The headline font is Zapf, with a smaller, more elegant sans-serif font used for the body copy. These fonts are easy to read and convey a sense of professionalism and sophistication.

The call-to-action for this email marketing campaign is prominently displayed and clearly communicated. The goal of the email is to encourage recipients to schedule a viewing of the property, so the call-to-action is “View Listing" and “Schedule a Showing". The call-to-action is designed to stand out from the rest of the email with a minimal design for sophistication and will be placed in a location that is easy to find.

This email marketing campaign for this new listing follows a design guide that ensures the email is visually appealing, easy to read, and optimized for mobile devices. The layout, color scheme, typography, imagery, and call-to-action are all carefully selected to showcase the unique selling points of the property and encourage recipients to schedule a viewing.